Wendy Dawson
About Me

I am currently the Home and Home Office Channel Marketing Manager for the IPG Americas Consumer Services Team. Before joining HP, I led the marketing efforts for the Retail & E-Commerce Industry within FedEx Corporation. I was part of a strategic Industry Marketing team leading the evolution of FedEx to more of an industry focused, solutions and technology oriented, transportation services organization.

Prior to joining FedEx, I led reverse logistics, product marketing strategy, and marketing programs with large office supply retailers such as Office Depot and Wal-Mart for Nu-kote International, the largest ink and laser cartridge recycler and remanufacturer in the world. I also held various marketing roles including event marketing, marketing communications, and consumer research with leading companies in the Retail/Consumer Products industry, including JCPenney, Service Experts (a subsidiary of Lennox International), and Momentum IMC (event marketing arm of McCann Erickson Advertising).

I am the recipient of a FedEx Corporate Marketing Shining Star Award. I am also currently appointed to the Member Communications Committee of Shop.org, the association for E-Commerce retailers, and a member of the American Marketing Association.

Specialties

Retail and e-commerce industries, product marketing strategy, online merchandising, consumer research, vendor negotiation, budget management, event marketing, marketing communications.

Experience

Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry
December 2007 – Present

Public Company; 10,001 or more employees; Retail industry
August 2005 – November 2007 (2 years 4 months)

Privately Held; 1001-5000 employees; Printing industry
November 1999 – August 2005 (5 years 10 months)

Public Company; 1001-5000 employees; Consumer Goods industry
June 1998 – November 1999 (1 year 6 months)

Marketing and Advertising industry
October 1997 – December 1997 ( 3 months)

Additional Information

Websites
Groups and Associations
Shop.org, American Marketing Association

    Honors and Awards
    FedEx Shining Star 2006; Outstanding Senior in Marketing, Murray State University 1997