I am currently the Home and Home Office Channel Marketing Manager for the IPG Americas Consumer Services Team. Before joining HP, I led the marketing efforts for the Retail & E-Commerce Industry within FedEx Corporation. I was part of a strategic Industry Marketing team leading the evolution of FedEx to more of an industry focused, solutions and technology oriented, transportation services organization.
Prior to joining FedEx, I led reverse logistics, product marketing strategy, and marketing programs with large office supply retailers such as Office Depot and Wal-Mart for Nu-kote International, the largest ink and laser cartridge recycler and remanufacturer in the world. I also held various marketing roles including event marketing, marketing communications, and consumer research with leading companies in the Retail/Consumer Products industry, including JCPenney, Service Experts (a subsidiary of Lennox International), and Momentum IMC (event marketing arm of McCann Erickson Advertising).
I am the recipient of a FedEx Corporate Marketing Shining Star Award. I am also currently appointed to the Member Communications Committee of Shop.org, the association for E-Commerce retailers, and a member of the American Marketing Association.
Specialties
Retail and e-commerce industries, product marketing strategy, online merchandising, consumer research, vendor negotiation, budget management, event marketing, marketing communications.